The One Zillow Text Script that Fills Your Listing Pipeline (Zero Cold Calls)

Brendan Bartic
May 13
3 min read

How to Turn One Simple Text into a Consistent Pipeline of Listing Appointments

Cold calling can be draining, and door knocking isn't much easier. But what if you could leverage a single, powerful text message—paired with the power of AI—to consistently set listing appointments? In this detailed guide, we'll break down the exact strategy from our recent YouTube video, showing you how to harness Zillow’s Zestimate combined with AI tools to start meaningful conversations and book more listings with our Zillow Text Script.

A real estate agent in smart business casual attire meeting with homeowners in a modern living room, discussing a home valuation report. The agent smiles confidently while the clients look engaged and at ease. Bright, warm natural lighting fills the room (daytime), creating an inviting and professional atmosphere. — Zillow Text Script

Why Zillow Texting Beats Cold Calling

You might wonder, "Can texting really outperform calls?" Absolutely. Text messages boast a 98% open rate compared to just 20% for emails and even fewer answered calls. Texting homeowners directly about their home's Zestimate leverages natural curiosity, sparking conversations effortlessly. Zillow openly admits its Zestimate has a median error rate of around 7%, often translating to tens of thousands of dollars, creating perfect opportunities for your expert insights.

The Proven Zillow Text Script

Use this simple yet powerful script:

“Hey [Name]! I was on Zillow earlier looking at homes in your area and couldn’t resist checking your Zestimate. Zillow thinks your home is worth $[Zestimate] 🤨. I have my own opinion—what do you think?”

Why This Works:

Personalized: Directly engaging and friendly.
Relevant: Leverages homeowner curiosity.
Non-Intrusive: Opens conversation casually.
Expert Tease: Encourages further dialogue.

A real estate agent high-fives an AI robot with a computer with a comparative market analysis in the background.

Step-by-Step: How to Use This Strategy

Here's exactly how you can implement this daily routine effectively:

Step 1: Select Your Recipients

Choose at least five homeowners daily from your CRM or phone contacts. Prioritize warm contacts but don’t hesitate to reach out cold using provided scripts.

Step 2: Find Their Zestimate

Quickly search each homeowner’s address on Zillow, noting their Zestimate. Take a screenshot or jot down the number for easy reference.

Step 3: Craft and Send Your Text

Personalize the provided text with the homeowner’s name and Zestimate. Ensure you keep the playful emoji for tone consistency. Send each message individually for genuine engagement.

Step 4: Leverage AI (ChatGPT) for Effective Follow-Ups

When homeowners reply, use AI (such as ChatGPT) to effortlessly generate thoughtful, engaging responses. Simply input the homeowner’s reply into ChatGPT, prompting it for "the best responses for homeowner questions," and instantly get tailored replies that continue the conversation naturally.

Step 5: Schedule Appointments Efficiently

Guide conversations naturally toward setting appointments:

Offer clear appointment options (e.g., Thursday afternoon or Saturday morning).
Mention quick, casual visits or coffee chats to reduce pressure.
Always emphasize the consultation is free and informative.

Real Conversations: Practical Examples

Scenario 1: Curious Homeowner

Homeowner: "$682K, really? Is that accurate?"
You: "Zillow can miss details like your upgrades or view. I'd be happy to do a quick walkthrough and give you a precise valuation. How’s Thursday?"

Scenario 2: Skeptical Homeowner

Homeowner: "Zillow is usually off."
You: "You’re absolutely right. Let me run a quick CMA, and we can discuss it over coffee this weekend."

Scenario 3: Quiet Homeowner

Homeowner: "Seems about right."
You: "Always here for a second opinion! Zillow can't track real-time changes—I can."

A successful outcome moment: real estate agent in professional attire handing over house keys to a happy couple in front of their new home. The couple looks excited and grateful, the agent is smiling confidently. A "SOLD" sign is on the lawn

Making This a Daily Habit: Consistency Matters

Sending five Zillow texts daily creates a powerful pipeline of listing opportunities. Homeowners might not always respond immediately, but consistent follow-ups create familiarity and trust, ultimately positioning you as the go-to real estate expert.

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Resources:

Constant Contact – SMS Marketing Statistics https://www.constantcontact.com/blog/sms-marketing-statistics/
Zillow – Zestimate Accuracy Information https://www.zillow.com/z/zestimate/

Keywords: Zillow Text Script, Zestimate, Real Estate Texting Scripts, Listing Appointments, Real Estate Prospecting, Text Message Marketing, Cold Calling Alternatives, Real Estate Lead Generation, ChatGPT for Realtors, Homeowner Outreach, Realtor Marketing Tips, Real Estate Follow-Up Strategy