The 60-Second Market Report That Wins Listings Before the Appointment
- Brendan Bartic
- 3 days ago
- 5 min read
Updated: 2 days ago
If you’re a residential real estate agent looking to stand out in today’s saturated market, this system is for you.
Most agents try to “win” the listing during the appointment. Top agents? They’ve already won the seller over before they even walk through the door.
You’re already great in the living room. That’s not the problem. The problem is getting in the door more often, with sellers who already see you as the trusted expert before the pitch even begins.
In this post, I’ll walk you through a strategy I use (and teach inside my Listing BEAST program) to create a custom, high-end market report for sellers that looks like a $500 marketing piece, but only takes 60 seconds to build. Why? Because this is one of the fastest ways to shift seller perception, before you even meet with the seller to talk pricing or marketing. It’s positioning you as the obvious choice in a crowded market.
And yes, you can do it with ChatGPT and a free tool called Gamma.
What Is the 60-Second Market Report?
This isn’t about sending more data. It’s about sending the right kind of data, presented in a way that says: I did the homework. I understand your home. I’m already working for you. That’s what gets you the appointment.
It’s a personalized, luxury-grade seller report powered by ChatGPT + Gamma that:
Looks like it was built by a Fortune 500 design team
Can be built in under 1 minute
Helps you stand out from every other agent using templated CMAs
Positions you as the expert before the listing appointment
Works perfectly for your sphere, expireds, FSBOs, farming, and database touches
Why This Works
Behavioral science tells us that people make decisions emotionally, then justify them with logic. This report hits both. It shows your professionalism, your preparation, and your strategic advantage. And that’s before you even speak.
This isn’t just a pretty report. It works because it:
Pre-frames you as the expert before the appointment
Builds trust by doing the legwork upfront
Increases perceived value instantly
Reduces seller comparison shopping
Compresses your sales cycle
Think of it like a modern pre-listing packet, but faster, smarter, and automated.
Why Canned Market Reports ≠ Trust
Yes, there are plenty of canned market reports out there. You can set them to autopilot, drop your client’s name in, and let it run. But here’s the truth: sellers know when something’s generic. And generic doesn’t build trust. When everyone’s getting the same templated “market update” PDF from three different agents, you become interchangeable.
What sets you apart isn’t that you sent a report—it’s that you sent a report tailored to them, their home, and their neighborhood, wrapped in a premium design that feels personal. And that’s what this 60-second system gives you: perceived effort without the actual effort.
It shows you care, before you ever ask for anything in return. That’s what makes it magnetic.
Step 1: Use the ChatGPT Prompt (Copy & Paste)
This prompt took me over 50+ revisions to get right. You’re skipping the learning curve and sending something that looks like you have a $500/month data analyst on your team.
Here’s the exact prompt I use to generate the data inside the report. Just replace the fields with your client’s name and address.
You are the greatest real estate data analyst on the planet. Generate a seller-facing market report for [Client Name] at [Property Address] in [City], [State]. Include: Neighborhood insights Current market trends Comparable property activity (active, pending, and closed) Home value estimate (DO NOT pull from Zillow or Redfin—analyze comps) Seller tips and next steps
Use a professional, upbeat tone. Structure it for seller clarity. Format for easy copy/paste into Gamma.
Step 2: Paste into ChatGPT and Let It Generate
I use GPT-4 for best results (ChatGPT Plus), but even GPT-3.5 will work fine.
Paste the prompt, swap in the seller’s address, and let it build the copy.
Then copy the output and move to Step 3.
Step 3: Use Gamma to Make It Look Like $500+
Go to Gamma.app and choose "Paste Text."
Select "Document" format
Choose a clean, modern theme (you can customize with brand colors later)
Let Gamma build your visual report in cards (pages)
Tweak images or sections as needed
Export as a PDF or send as a link
Pro Tip #1: Use a screenshot of the seller’s home from the MLS or county records and insert it on the cover page.
Pro tip #2: Choose a template that reflects the tone of your brand. If you’re luxury? Keep it minimal and bold. Farming a tight-knit community? Add visuals of the neighborhood. This is where Gamma shines, because you can make every report feel local, personal, and high-end.
Tool Pricing Breakdown
ChatGPT: Free or $20/month for GPT-4
Gamma: Free to start (includes 400 credits), $8/month to remove watermark
You can build stunning reports for less than a cup of coffee per month, and they’ll help you earn thousands more in commission.
How Agents Are Using This Right Now
Sellers today are flooded with information and options. That means showing up isn’t enough. You need to show up pre-sold. This report acts like a warm handshake before the meeting, positioning you as the obvious expert.
Sending custom reports to expired listings within 24 hours
Re-engaging past clients and their database with personalized touches
Farming neighborhoods with high-value, non-salesy outreach
Using it as a visual proof piece during their listing presentation
Automating report creation with their admin for daily outreach
One Listing BEAST agent increased expired conversions by 67% just by mailing these reports out the day a listing expired.
How to Deliver It (Without Sounding Like a Template)
The key is personalization. Here’s one way I send these to expired listings, sphere, and past clients:
Subject line: Custom Market Report for Your Home at [Address]
Email body:“Hi [Name], I pulled some current market data and created a custom home value report for you. You’ll see recent comps, market trends, and a full breakdown tailored to your property. Let me know if you'd like a deeper dive—I'm happy to walk you through it.”
You can also print and mail it with a handwritten note. Keep it simple. Keep it custom. That’s what makes it powerful.
Want to See This Strategy in Action?
Watch Brendan break down the full system on YouTube—from the prompt to the report delivery, and learn how top agents are using it to win listings before the appointment. Watch the full video here.
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