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How to Create a CMA in 3 Minutes Using ChatGPT: The Ultimate AI Guide for Listing Agents

Updated: 2 days ago

As a listing agent, you can do everything right…But if you don’t know how to price a property—or you lack a powerful pricing strategy...The home will sit, days on market will climb, nd every day the home doesn't sell, more and more doubt creeps into the seller's mind.


In this quick tutorial, you’ll learn how to use ChatGPT to build an accurate, seller-ready Comparative Market Analysis (CMA) in 3 minutes or less—without spreadsheets, guesswork, or overwhelm.


A confident real estate agent sitting at a modern kitchen table across from a couple, presenting a beautifully formatted CMA on a tablet or laptop. The couple is engaged and impressed, leaning in with interest. Sunlight streams in through the windows, casting a warm, welcoming glow. The table is clear, with a few light personal touches (like coffee cups or a notepad). The atmosphere feels professional yet personal, highlighting trust, clarity, and expertise. The agent’s body language shows confidence and clarity, while the sellers appear reassured and optimistic. Include soft real estate branding elements, like a subtle logo on the tablet screen or a branded folder on the table. Mid-century modern kitchen design, clean and bright.
How to Create a Real Estate CMA Fast Using ChatGPT (Step-by-Step)

Before We Dive In...


Whether you’ve never created a CMA before, or you’re a seasoned agent who just wants a faster, smarter way to deliver pricing strategies—this guide will walk you through it step by step.


You’ll learn:

  • How to use ChatGPT to pull comps

  • Generate pricing insights.

  • How to create a polished, client-ready CMA in just a few minutes.


No tech skills required—just follow the prompts and plug in your property info.


Let’s break it down.


Step-by-Step Guide: Creating a CMA Using ChatGPT


✅ STEP 1: What You Need First

Before you do anything, you need to know a few things about the subject property. Here’s what to gather:

  • What kind of house is it? (Example: Single Family Home, Townhome, Condo)

  • What’s the exact address? (Example: 123 Main Street, Denver, CO 80014)

  • How big is the house? (Example: 2,500 square feet)

  • How many bedrooms and bathrooms? (Example: 4 bedrooms, 3 bathrooms)

  • Any cool features? (Example: Sauna, Pool, Mountain Views)

  • What neighborhood or community is it in?

  • Is it in a private or gated community?


Write this info down — you’ll need it soon!


✅ STEP 2: Let’s Use ChatGPT (The Easy Way)

What is ChatGPT? ChatGPT is a website where you can ask a smart robot anything, and it will answer like a helpful human.

How to use it:

  1. Go to www.chat.openai.com

  2. Sign up for a free account. (Use your email and make a password.)

  3. Once inside, you’ll see a box where you can type.


Copy and Paste This Message into ChatGPT:

Create a detailed Comparative Market Analysis (CMA) for a [PROPERTY TYPE] located at [ADDRESS]. The home is [SQUARE FOOTAGE] square feet with [#] bedrooms and [#] bathrooms, including features such as [FEATURES]. It is located in [NEIGHBORHOOD NAME]. Provide a suggested list price based on recent active, pending, and sold listings from all available data sources, including MLS, Zillow, Redfin, and Realtor.com. Assume I want to sell this home in 24 hours.

Make sure to replace the words in [BRACKETS] with the real info about your subject property.


✅ STEP 3: Turn Your CMA Into Something You Can Share

After ChatGPT gives you the CMA, you can ask it to make it look pretty and professional.


Paste the following message into ChatGPT next:

Please take the following CMA report and format it into a clean, professional, client-facing document that I can send to or present to a seller.
It should include: A subject property overview, a snapshot of the local market, Active, pending, and sold comparable properties (with price per sq ft and days on market), a suggested list price designed to help the home sell in 24 hours or less and a seller-facing summary that explains the pricing strategy in plain language.
Format the final output so it’s polished and visually clear enough to send as a PDF. Then paste the CMA info that you got from Step 2 underneath that. ChatGPT will make it look clean and professional for you.

✅ STEP 4: Add Your Name and Logo

Before you show this CMA to a seller, make it YOURS:

  • Add your logo (if you have one)

  • Add your name, phone number, and email address


Save the CMA as a PDF and email it, or print it out and bring it to your listing appointment.


That’s It — You’re a CMA Machine

You just built a fast, accurate pricing strategy backed by the most intelligent research and AI data available—without a single spreadsheet or clunky software.


When you follow this process every time, you'll:

✔ Win more listings

✔ Build trust with sellers

✔ Price homes to sell for the most amount of money in the least amount of time


Bonus Pro-Level Strategy: Deep Research Mode


Just a quick note on the “Deep Research” Button in ChatGPT


If you’re using ChatGPT Plus (the paid version), you might see a button labeled “Deep Research.” 


This allows ChatGPT to pull live data from the internet—useful for real-time comps or recent market activity that may not yet show up on public platforms.


But even if you're using the free version (GPT-3.5), ChatGPT can still generate an impressive CMA by using well-crafted prompts. It won’t access live web data, but it will synthesize millions of data points it’s already trained on. That’s more than enough to create a strategic, seller-facing CMA.


So what is “Deep Research Mode” really?


It's an option that allows ChatGPT to work harder for you. It pulls stronger comps, references more data points, and presents a pricing strategy that feels like you hired a research analyst.


Think of it like this:

  • Regular Prompt = Drive-thru meal (quick and gets the job done)

  • Deep Research Prompt = Steakhouse experience (refined, thorough, and more impressive to your client)


Try Using Deep Research with this Prompt for a more detailed CMA:

Using deep research and specific market data from MLS, Redfin, Zillow, and Realtor.com, please create a comprehensive CMA for [ADDRESS], a [BEDROOMS] bed [BATHROOMS] bath, [SQUARE FOOTAGE] sq ft [PROPERTY TYPE] in [NEIGHBORHOOD NAME]. Include the most recent 3 active listings, 3 pending, and 3 sold comparables from the last 6 months. Provide a suggested list price that will cause the home to sell in 24 hours or less.

This guide works for every property type—from luxury listings to condos, townhomes, single-family homes, and even unique or hard-to-price properties. It’s especially effective in highly competitive markets where precision and confidence can make or break the deal.


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Keywords: How to create a real estate CMA, Create a CMA fast, Real estate CMA guide, CMA with ChatGPT, AI real estate tools, Price a listing fast, Real estate pricing strategy, Win more listings, Listing presentation tips, Comparative Market Analysis

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2 days ago
Rated 5 out of 5 stars.

This is fantastic!!! Thank you! Just signed up for a Strategy Session and I look forward to learning how to become a Listing BEAST!

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