There are four words that every listing agent dreads hearing at a listing appointment. "Can you match 4.5%?" If you've been in real estate for more than a year, you've heard them. And if you're being completely honest, there's a good chance you've said yes — not because you wanted to, not because you thought it was fair, but because in that moment it felt like the only option you had. I've been there. I said yes more times than I want to admit. And every single time I drove h
Most agents are trying to win listings by selling themselves. Top listing agents do something different. In this post, Brendan Bartic breaks down the shift that helps agents stand out, defend their value, and win more listings.
