Stop Selling Yourself: The $100K Real Estate Listing Program That Changes Everything
- Brendan Bartic
- 3 days ago
- 4 min read
Why 90% of agents struggle (and how to join the top 10% who don’t)
If you’re tired of losing listings, tired of justifying your commission, and tired of watching lesser agents steal your lunch, listen up—because what I’m about to tell you changes the game completely.
It’s the reason why 90% of real estate agents are flat broke, and why the top 10% capture a whopping 43% of all listings nationwide.
Spoiler alert: It has nothing to do with talent, charm, drone footage, or how many trophies are collecting dust on your office shelf.
It’s about having a clearly defined listing program.
Why Selling Yourself is a Losing Game
Early in my career, I strutted into a listing appointment in a suit so oversized I could have parachuted out of the meeting if things got awkward—and they did.
I thought borrowing credibility from my rockstar mentor would seal the deal. But when the sellers asked, “If your mentor’s so amazing, why isn’t she here instead of you?”—I learned the brutal truth...
When you sell yourself, you become a commodity. And commodities compete on price.
Drone footage and fancy brochures won’t save you. Personality is great at parties, not at listing presentations.
Meet Laura
How Systems Crush Credibility Gaps
Laura was 20 years old and so youthful she’d get carded buying tickets to Disney movies. She role-played relentlessly, dialed daily, and booked appointments effortlessly, but she still lost listings because of the glaring credibility gap.
She almost quit. Until we built a simple, repeatable, bulletproof system called "SOLDin65". Instead of selling borrowed authority, Laura sold a crystal-clear plan designed to directly tackle seller anxieties.
The result?
Laura crushed 11 home sales before she was legally old enough to toast her success.
Lesson learned: Clear programs beat charisma, every time.
The Only 3 Seller Anxieties You Must Solve
Every seller who ever listed a home has exactly three anxieties (write these down):
Maximum Price – Nobody wants to leave money on the table.
Speed – Everyone wants their home sold yesterday.
Minimum Hassle – Nobody wants their house turned into Grand Central Station for endless open houses.
The trick? Solve two or three of these anxieties with surgical precision and you’re golden. Solve none or promise everything, and they’ll assume you're average at best, or full of it at worst.
Featured Example: The "SOLDin65" Framework
SOLDin65 is an example of an intentionally built listing program that's simple and brutally effective:
Maximum Price: We price strategically to create a bidding war, funneling buyers into a single VIP showing window, triggering urgency, scarcity, and a fear-of-loss frenzy.
Speed: Pre-launch checklists and intentional marketing generate offers in 65 hours or less.
Minimum Hassle: No exhausting open houses. No random showings. Streamlined closings. Sellers never break a sweat.
You can’t fake clarity. When you walk in with a proven plan, you instantly command trust and earn your full compensation.
6 Steps to Creating Your Own High-Ticket Listing Program
Ready to craft your own unbeatable listing system? Here’s your playbook, simplified:
Step 1: Identify Your Ideal Client (Who Pays Your Bills)
Real talk—choose clients who can afford your premium service. You’re not running a charity.
Step 2: Pinpoint Their Pain (Get Specific)
Clearly identify 2–3 major issues your ideal client actually cares about. Think: family homes with kids? Address the chaos and timing issues around school schedules.
Step 3: Install Proven Strategies (Data Beats Drama)
Experienced? Use stats to prove you outperform the market. New? Highlight hustle strategies your competition won’t touch—door knocking, agent-accompanied showings, relentless calls.
Step 4: Name Your Program (Think Billboard-Ready)
Short, sticky, outcome-driven. “SOLDin65” beats “Susie’s 62-Step Method” every single day. Can you jingle it? Good, you're golden.
Step 5: Secure Your Entire Value (Because You’re Worth It)
Stop competing with bargain-bin brokers. Be the most expensive agent who delivers unquestionable value. Remember: Discounts = minimum wage with extra steps.
Step 6: Remove All Friction (Make it Stupid-Easy)
Map your entire client journey. Find bottlenecks, shred paperwork fluff, and streamline relentlessly. Simple wins every time.
Case Study
How Deborah Doubled Her GCI Using This Framework
Deborah was great, but drowning in competition until she ditched personality selling for a structured listing program. She doubled her production year after year, and now she’s on track for seven figures in GCI.
Conclusion
Stop Selling Yourself and Start Selling a Solution
Here’s your choice, plain and simple:
Agent A: Shows off drone footage and smiles, negotiates commissions, and fights for scraps.
Agent B: Walks in with a clear system solving real problems, becomes irreplaceable, commands premium fees effortlessly, and scales smoothly.
Who would you choose?
Exactly.
If you’re ready to stop being a commodity and start commanding commissions that reflect your true value, it's time to build your program.
Want the exact framework to start immediately?
Unlock the Five Money Models of a Listing BEAST.
Because the top 10% agents aren’t better, smarter, or luckier. They’re simply selling solutions instead of themselves.
Time to choose your side of the commission check.
Want to See the Full System in Action?
Watch the video below for the step-by-step strategy, from why most agents lose listings to how the top 10% build trust, receive what they're worth, and win with program, not charm.
You’ll see real examples, success stories, and the exact framework used by agents who’ve doubled (and even 10x’d) their income.
TRANSFORM YOUR 24/7 REAL ESTATE HUSTLE INTO A HIGHLY PROFITABLE, HIGHLY SCALABLE
LISTING-DRIVEN BUSINESS.
UNLOCK THE 5 MONEY MODELS OF A LISTING BEAST!
or
READY TO TAKE YOUR BUSINESS TO 6-FIGURES AND BEYOND?
Keywords: real estate listing program, how to win listings, real estate commission negotiation, listing presentation tips, premium real estate agent, real estate marketing strategies, real estate seller objections, how to price real estate services, listing agent tips, real estate sales system, seller anxiety points, real estate coaching, real estate lead conversion, listing program framework, listing beast, brendan bartic
Thank you, Brendan, as a new agent just starting you give me a lot of tools to help me be a successfully agent.
love this!